1. Ways to maximise ROI: As you can imagine, creating quality content can be time-consuming and resource-heavy. When you repurpose, it ensures that every piece of content is getting the most value which makes your return on investment (ROI) higher
2. Generate New Audiences: Each social media platform has unique demographics. Content wash is a method to repurpose written material to convey your point across distinct populations without having the start that said content from scratch. 3. Increase SEO: Every piece of content repurposed can be keyword-optimized. This will help improve your search engine rank overall and bring in more organic traffic as a result
4. More Effective Message: Repeating reinforces your message. This will help maintain your brand\’s voice and value proposition by driving home a consistent core message, no matter how you package it. 5. Top Of Mind: By showing up in your audience\’s feed on at least 3 different platforms, you are staying top of mind. Inspiration through Case Studies & Real Examples
Use Case- HubSpot, the goliath of Inbound Marketing wanted to make Big Rock resources but it did not want to start from scratch. Result: As a result of this campaign, there was a huge uptick in e-book downloads while simultaneously driving email subscriptions and engagement rates up. Repurposing HubSpot content in the form of an e-book helped expose this piece to even more people, particularly those who prefer a deeper dive through downloadable resources. Quick Tip: Converted blog content into e-books means a part of your audience is interacting with the same information in two different manners so you can get more eyeballs and thus conversion. Example: Buffer (known for social media tools) wanted to break down intricate data into a palatable format. BufferBackground: Buffer repurposed elaborate blog posts about social media trends, transforming them into shareable and stunning infographics.Platform:? From there, the infographics were shared on social media and featured in newsletters. Results: The resulting infographics saw thousands of shares on social, returning a large volume of traffic to the blog posts and Buffer\’s site. What is it all about: Converting text material into visual types (such as infographics) for more exposure and reach on social media platforms. Example: Moz wanted to be more interactive with its audience and give real-time value beyond blog posts. Result: The webinars generated significant live traffic, enhanced community interaction in real-time and also replayed on Moz\’s YouTube channel with high viewership. Other Notable Videos to Consider: Turning written content into an interactive format, like webinars will not only produce much-needed real-time engagement but also give your audience more ways to interact with you. 1. Track Stellar Content: Utilize analytic tools to locate already high-performing content. Repurpose blog posts, videos or social media updates that performed highly
3. Divide Your Audience: Edit work to cater for audience segments and provide what they need or want. An in-depth report, for example, can quickly be made into a series of time-saving tips for professionals. 4. Create a Unified Message: Make sure the core message of your repurposed content meshes with the rest of what you are trying to say about yourself through these new and improved materials. Good consistency enforces that it makes your brand memorable and consistent in identity. 5. Repurpose Content: Change blog posts into podcasts, infographics, videos or social media snippets Complicating formats not only add life to the existence in social media but also offer content options on how they prefer it done. 6. Get The Most Out of User-Generated Content – Encourage your viewers to re-share their content through the eyes. Other content that can help with leads are user-generated testimonials and stories, giving you an honest endorsement of what your company has to offer. 7. Design With Repurposing in Mind: Think through reuse possibilities at the content creation stage. This leads to a streamlined approach for repurposing and the maximization of content value. Phrases You Can Use To Implement Instantly
2. Slide Decks for Presentations: Turn long-form articles or reports into slide decks that can be used as presentations (such an awesome format when it comes to webinars). Use slide decks in client meetings or share them on sites like SlideShare. 3. Turn Guides into Quick Tips: Take your longer guides or tutorials and turn them into a sequence of quick tips. They will be turned into shareable social media tips of the day or made as a part of your weekly newsletter. 4. Convert Detailed Articles into Podcast Episodes: Turning articles into episodes and publishing them on a podcast. Content —You might discuss the content, interview experts in a related field such as adjacent research or audience questions.getRuntime and so on. 5. Create infographics from Data: Convert data taken out of the reports, and case studies into an infographic. Platforms such as Piktochart or Venngage are useful for creating custom, polished infographics. 6. Put Together Round-Up Posts (Curate all blog posts of similar nature in a single post) This ultimately serves as an extra all-in-one resource for your audience and a breath of fresh air on older content. 7. Make Video Summaries: Make brief video summaries of your articles or guides These can then be uploaded to YouTube, on social media or onto a blog post. 8. Use Email Newsletters: Recycle the contents of the blog by making email newsletters. Summarize recent blog posts, give extra insight not given in the original post and then a link to read further. Famous Quote
Harnessing the power of re-purposing content is the secret weapon in a smart marketer\’s arsenal. It is not something new but with that existing one, we have to do more. –Gary Vaynerchuk, Entrepreneur and CEO of VaynerMedia
But it also is a mindset that motivates marketers to extend the life of their efforts as long as possible — in other words, extract every ounce of value from content assets. Using these skills and lessons you have learnt here, turn your old content into a powerful means of furthering the reach expanding to new references and solidifying even more on your shot;)
Just take it slow, choose one high-performing piece of content and try different formats for repurposing. Observe the outcome, tweak your methodology and step by step expand its reach. Fitting for today, the goal is to make your content more impactful as quickly and efficiently as possible. Are you ready to become a repurpose pro? Tell us what you think and your experiences in the comments! And what strategies can you contribute that have worked for you, or we should test them out together next? For more intensive technical and bespoke marketing solutions, see Meticulous Marketing Agency Allow us to turn your content into a core growth driver for continued success!
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