The Top Advantages of Including Video Content In Your Marketing Plan & How It May Improve Engagement and Growth For Early-Stage Startups
In the digital world of today, video content stands as a fundamental piece of any effective marketing campaign. The extent to which it can capture an audience, clearly relay difficult messages and build stronger connections leaves businesses no excuse for not utilising the technology – strongest for those at inception. In this detailed guide, you will see the holistic view of why video works and be given real-life examples to refer to on top of actionable takeaways. We will also be diving into actionable strategies that provide instant value, uncovering: How video content has become great for engagement and growth
The Ascendancy of Video Marketing
Dollar Shave Club is often one of the first examples that come to mind when people mention video marketing. Their 2012 launch video, \”Our Blades Are F***ing Great,\” went viral in a matter of days and accumulated millions upon millions of views. Taking a light-hearted and direct approach, this video was able to not only showcase their product but also convey their brand personality in a way that resonated with the right audience. That led to 12,000 new customers for Dollar Shave Club in just the first two days and later acquisition by Unilever at a valuation of $1 billion. Takeaway: The fact that Dollar Shave Club hit it out of the park shows how crucial creative authenticity and entertainment can be when creating video content. A great video can establish a brand identity and deliver more customer acquisition in no time. Why Video Content Works
Higher Engagement Rates
Videos are interactive and people engage more with them than they will even things like images or text. OneHubSpotstudy found that 54% of consumers want to see more video content from brands and businesses they support. Videos One of the things videos do very well is give people a reason to stay and watch, they provide an easier way for us to tell stories as humans (vs written word), can elicit our emotions more effortlessly than with only text, and are often shared in much higher quantities on social media. Better Information Retention
According to research by Insivia, if you are watching the video then 95% of a message that is delivered through Video takes as compared with only reading in text form. This is why video is great for breaking down complex ideas or demonstrating intricate product features. Boosts SEO
Video content is ranked first by search engines, so this can be very beneficial for your SEO. Forrester Research says websites with embedded videos are 53 times more likely to rank on the first page of Google search results. This boosted visibility can result in comprehensive organic traffic and improved conversion rates. Versatility and Reach
Videos may be reused for diverse platforms and in different formats such as social media, email campaigns, websites or webinars. This way your message will be able to reach a larger audience.createParallelGroup (caret)
Successful Video Marketing Examples from Real-life
1. Airbnb – We Are Here campaign
For instance, Airbnb produced short films for its \”We Are Here\” campaign to highlight its hosts. The videos foregrounded experiences of Airbnb that were personal, authentic and ultimately building for a community around trust. It encouraged bookings in addition to enhancing the brand identity of Airbnb as a caretaker of quirky travel. 2. GoPro Awards: User Submitted Content
GoPro is a massive pioneer in leveraging user-generated content, as they solicited their customers to share the adventures they had using GoPros. This methodology has produced a large library of entertaining and unique video content, featuring the product in action across multiple real-world use cases. The authenticity and ease of relation to these videos have added tremendous value to GoPro loyalists as well as how much a consumer connects with the brand. Concrete Applications and Use-cases
1. Tell a Story
Effective video marketing should be built around a strong story. Even better, a gripping narrative can make your brand more relatable and memorable. Whether you are sharing customer testimonials, Behind-the-scenes footage or your brand story, time to create impactful videos through storytelling. Do This: In the example above, we could start by selecting a central theme or message for our video. Implement: Create an engaging narrative arc – as in, a beginning, middle and end to your content. 2. Optimize for Mobile
As more video content gets consumed on mobile, it is important to make sure your videos are optimized for that. This includes things like vertical video formats, bite-sized content and mobile-friendly captions. ACT ON THIS TIP: Develop vertical video content for platforms such as Instagram Stories and TikTok. Limit video length to 2 minutes for higher viewer retention, and add captions (for those who watch with the sound off). 3. Utilize Live Videos
Live Videos bring real-time engagements and they make it happen, urgent or exclusive live that moment. Facebook Live, Instagram Live and YouTube live are an interactive way to communicate with your followers however you can directly all of their queries on the go. Curated Tip: Align live sessions with product line launches, Q&A and even behind-the-scenes tours. Push these live events beforehand to create a buzz so the set of audience turns out in bulk. 4. Leverage SEO
Use the correct version keyword in your video title, description and tags to Seo optimize your video videos Transcripts and captions also make your content even more accessible, especially for disabled or partially sighted users -and they will boost the SEO in return. Takeaway: Use keyword research to determine what your target customers are looking up. Use these keywords in your video metadata and consider making a video sitemap for even more visibility. 5. Use Calls to Action (CTAs)
Takeaway: Finish the video with a killer CTA, and place it in your Description as well. Speak in terms of action and ideally provide a catalyst for the viewer to perform said desired action. A Quote to Inspire
“Video, video is how we need to do everything in content and marketing from here forward. — James Wedmore, Video Marketing Contributors
If you are not incorporating video content in your marketing strategy then, it\’s high time to start using it. From increased engagement rates and better information retention to SEO benefits and multifaceted applications, video truly is a unique tool in that it can be used for growth AND engaging your target audiences. New businesses can achieve their marketing goals by telling engaging stories, focusing on mobile experiences, using live videos and integrating compelling CTAs in the video. Please leave your thoughts or experiences below regarding video marketing. What are your working strategies? How have you used video content to amplify your brand? For more information or bespoke tips on marketing from the heart, drop by MeticulousMarketing. agency. If you are ready to transform the way your business markets (new startup), please let us know so we can get it.
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