Social Listening – A Simple Side Note to introduce the power of it
Understanding your audience is everything in the fast paced world of digital marketing. There is still a lot of the old legwork out there for traditional market research, but nowadays social listening has become more or less game over. Social listening: Understanding customers and slicing what they are saying about your business & competitors By doing so, it provides you with near-instant feedback on which to base your marketing decisions and improve customer experiences – both of which ultimately lead to the raised revenues behind any business\’ growth (or lack there-of). This is a thourough guide on how to use Social Listening for learning more about your audience – and to help you apply it immediately before social listening through case studies, practical examples, real life experiences. Related Content: How to Use Social Listening (And 5 Tools To Help You)Why social listening will change your marketing efforts. 1. Social Listening Bootcamp
Social listening is keeping track of mentions of particular keywords, phrases or brands through social media and the web with an analysis that we perform to understand automatically generated information. However, this is not the same as social monitoring – measuring engagement rates and follower growth etc. For instance, a beauty brand may leverage social listening to monitor conversation about the brands products themselves and competitors, as well as broader category trends. This is useful when it comes to assessing customer feedback, recognizing their problems or even catching on new tendencies. 2. Pros of the Social Listening
How Brands Can Benefit Through Social Listening
Detect Customer Sentiment: With conversation analysis, Brands can understand how customers are feeling about their product or service. Identify Trends – To spot new trends and to stay ahead of the competition
Customer Service: Responding to requests from potential customers or complaints can stimulate repeat business. Product Development: Us spending so much time listening on social media, we like to think that we can predict trends and listen for what people really care about when were developing new features or products. Social Listening by Coca-Cola to monitor sentiments and likings of customers about its beverages. Coca-Cola had noted – in part by analyzing conversations around health and wellness – that people were having a \”ha ha no seriously help ive lost all strenghth in both of my arms,\” when it comes to healthier drink options. Which has turned into new products such as the low calorie Coca-Cola Life. 3. The action plan: Advanced social listening strategies
Lets see how you can social listening in action
Leverage the Right Tools: There are a number of tools such as Hootsuite, Brandwatch or Sprout Social out there that can help you in making your social listening operations more efficient. Monitor Keywords: follow your social media for references to you, competitors, the industry terms and relevant hashtags. Interpret the Data: Patterns and sentiments in data. Do complaints repeat themselves? What are customers praising? MORE: Interact With Your Audience -Reply to comments, good or bad. Prove to your audience that their feedback is important. And if you run a software startup, social listening tools can help to track mentions of your product. If they see a lot of people complaining about one particular thing, they can probably consider that for next patches. 4. Examples of Successful Social Listening in Real Life
Example 1: Delta Airlines
Delta Airlines Allows for Social Listening to Amplify Their Customer Service Watching for angst on social media, they can quickly intercept any passenger problems long before spiraling out of control. Customers, as it turns out like this level of forethought and it has translated into happier customers who come back for more again and again. Example 2: LEGO
For example, LEGO uses social listening to interact with its vast customer community and seize ideas for new products. Listening to how fans are talking allows the LEGO team to make products that will speak directly […] The result has been successful product launches and an enthusiastic community of users. Here is how you can use social listening in different aspects;
Creating content: Find out what your audience wants to read from and make videos on that topic. Marketing Campaigns – Personalize your campaigns to better serve the needs and wants of your customer base. Problem Identification: Quickly detect PR problems as soon as they arise Crisis Management: Spot and resolve potential PR crises before they escalate
Competitive Analysis – Know what works and doesn\’t work for your competition
Quote from a Famous Marketer:
I just read today from my friend Derek Halpern over at Social Triggers that selling to people who actually want you sell, is better than bothering strangers and Otherwise otherwise known as… anti-marketing. – Seth Godin
6. Practical Takeaways that Can Be Immediately Actioned
Google Alerts can send you emails or updates on your RSS feed about mentions in real-time Or use social listening tools. Dashboard: Use a service like Hootsuite to create a dashboard that can find all mentions no matter the platform. Analyze Sentiments – Make the best use of sentiment analysis features in your tools to know how people overall feel about these conversations
But another big challenge is identifying Influencers and use them to push your wordology in every topic area (influencer marketing concept). For instance, a fashion retailer can create alerts on their latest line of clothing to measure customer sentiment. If there is an item that has proven to be getting a lot of goods feedback they can push for it. Wrap Up: How Social Listening Helps Your Marketing Plan
Social listening is one of the best tool a new age marketer could have. This allows you to get a lot of information on the preferences, feelings and behavior of your audience. Take all this into consideration, you can make marketing more efficiently promote customer satisfaction and increase business development. To learn more about marketing strategies, reach out to us at Meticulous Marketing Agency. Whether you want guidance launching a new business or improving your current execution, our specialists are here to help.
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