Marketing is as fast-moving, evolving landscape where the only constant seems to be change and there has never been a better time than now for you to invest in your personal brand. Developing a powerful personal brand is the ultimate secret ingredient that will take your career to entirely new dimensions, regardless of whether you are an entrepreneur or marketer. However, what is personal brand investing – and why should every marketer be on the hook for it? 1. What personal branding is
Personal branding refers to the practice of people marketing their career/ and themselves as a brand. This is about branding yourself in such a way that makes your rare and never-before-seen combination of skills, values, and experiences unmistakably stand out from the rest. A solid personal brand says who you are, what you believe in and why others should work with/get a job when networked/ provide services from your business. What is personal branding in a nutshell – Gary Vaynerchuk multiple-time serial entrepreneur and CEO of VaynerMedia, Orime example! Gary started his career by growing the revenue of his family’s liquor store into a $60 million business with this digital marketing technique. He then used his expertise and charm to create a personal brand that has made him one of the most desirable speakers, authors, and influencers in existence. Hustle, Entrepreneurship, and No BS Marketing Advice — Gary Varetnchuk Personal Brand. By investing in his brand, he made a name for himself that has earned him speaking gigs, book deals and an established media company. Quote: “Your reputation is your brand. And their reputation for all time is the basis of your profession. — Gary Vaynerchuk
2. The Power of Personal Branding for Every Marketer
2.1. Differentiation In A Noisy Market
There are a lot of creative people in the marketing world. It\’s not enough to have the skills and experience, you must also be memorable. Unfortunately, this one-trick pony imposter in the content marketing realm is on your team (well, maybe), and it sows terrible growth for not only communities – but also harms personal brands. Your entire ether of value proposition gets crushed based upon a limited template or crutch. Neil Patel, a famous digital marketing expert. Patel has positioned himself as a growth hacker & SEO specialist via his personal brand. Consistent content like blog posts and podcasts have strengthened his position, earning him a dedicated following. Consequently, Neil has managed to build successful companies like Crazy Egg and Kissmetrics based off of his personal brand alone. 2.2. Enhanced Career Opportunities
A powerful personal brand will open up opportunities for work, speaking routes and collaborations that would have been previously unavailable. This is because employers and clients want to work with people who have a defined, focused brand that their values align closely around. 3.1. Define Your Brand Identity
Look where your unique strengths, values and expertise lie. Ask yourself:
What are my core skills? What values do I stand for? What sets me apart from the rest/ What distinguishes you within your field
Practice: Develop an elevator pitch on who are you and what do you bring to the table. The statement should be short and sweet. Ann Handley, a woman one can call as the godmother of digital marketing describes herself in her twitter bio as \”A writer who loves content and teaching businesses how to write better\”. With a clear and focused brand identity, Millman has gone on to be one of the best-selling authors around today as well as an in-demand keynote speaker. 3.2. Build an Online Presence
An online presence is essential in today\’s digital world. This includes:
Website or blog professional
Active social media profiles
Consistent content creation
Application: Use LinkedIn to connect with other professionals you know, and post your work. Build content that is useful to your brand, and captures the attention of customers who are likely to invest in it. Ex: Copywriting expert, Joanna Wiebe, founder of Copyhackers leveraged content by sharing articles written on copy to build her own personal brand. That combined with a few blog posts and ebooks positioned her as an authority to new clients who knew they could get custom footage after reading about how the shoot went down on Ardalion\’s end. 3.3. Network and Collaborate
Personal branding needs networking Develop relationships with influencers, peers, and mentors in your niche Working together can give your brand a boost and allow you to be seen by new eyes. Application: Attend conferences, webinars and become part of professional groups which will grow your network. Case in point: Tim Ferriss built his brand name through networking. Ferris achieved by getting closer to successful entrepreneurs, and respectable figures in the industry through them to enhance his brand name which is resulted into bestselling writers along with leading podcast. 3.4. Seek Feedback and Iterate
Your personal brand is an ever-changing thing. So by seeking feedback from peers, mentors or even your followers on what they think of you is a great way to understand how people perceive this and where can you improve in overall Dennett Brand. Next steps: Check in every quarter and assess how well your personal brand is working. This may mean your message needs some fine-tuning, and it could also be the right time to update online presence or experiment with different content formats. Marie Forleo the godmother of all life coaches and writer still reinvented her personal brand base on new feedback from her followers. It is through this iterative process that she has remained on topic evolving her business as the space changes. 4. Practical Tips to Grow Your Personal Brand
4.1. Create a Content Calendar
It is being consistent with your personal brand. A content calendar is a planning tool that allows you to map out when and what you will share with your followers. Practice: Map your content strategy with tools like Trello or Google Calendar Outlines blog posts, social media updates and other miscellaneous content no less than one month in advance. 4.2. Leverage Video Content
Video is also a great way to let your personality shine. While YouTube, LinkedIn Live (live video streaming tool for individuals and companies),enable content creator to reach a massive audience. Strategy: Try to begin with short and concise videos which are informative as well. If they get familiar, you can increasingly add live sessions and webinars to raise interest. 4.3. Guest Blogging and Podcasting
Offer Your Thoughts On Industry Blogs/Podcasts It both exposes you to a new audience and builds your authority. Tactic: PITCH BLOGGERS OR PODCAST HOSTS IN YOUR NICHE TO HELP YOU WITH A GUEST POST AND INTERVIEW. Add value by providing unique perspectives or sharing what you\’ve learned. 5. A Case of Successful Personal Brand Building in Real Life
SpaceX and Tesla CEO Elon Musk is a pro when it comes to personal branding. His is a brand grounded in innovation, movement and the momentum of tomorrow. Musk\’s personal brand has helped him raise money for his ventures, hire the best employees and receive media coverage. There are many issues he (Musk) has run into along the way, but his role as a visionary CEO and founder while flawed — seems to be working in getting new ideas out there for public consumption. Your investment in your personal brand is the ultimate career strategy, but it does not end there — rather a lifelong journey that tells of many doors which opens into several life-time opportunities. You have to start this today; instead carve out your brand identity, make a killing online and position yourself with the right people now. 5 But your personal brand is the reputation of who you are — and it\’s what everything else in your professional life stems from. Join the Conversation: What are you doing to establish and grow your personal brand? Please post your experiences and thoughts in the comments! Come learn and grow with me! If you are a marketer looking to start a new business or build an effective branding strategy, go ahead and speak with Meticulous Marketing Agency for confidential advice on our Private Advisory Board.
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