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Category: entrepreneur

  • The Business Meal

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    Sometimes your potential boss or your boss decides to set up a meeting or interview in a strange place, such as a hotel lobby. First things first, get there early, find a comfortable, quiet place and sit calmly while waiting. You should take a few steps around to release some tension too.

    If an interviewer wants to catch you off-guard, they will arrange a business meal at a local restaurant. At this meal, there are some key points you need to keep in mind. Your social graces will be observed and you will be considered as a whole person. Most of the time, a meal interview is the second interview, so you are under strong consideration and also intense scrutiny. Over ordering food or drink can signal poor self-discipline, which will call into question your judgment and maturity. If you are rude to waiters and bus people it shows that you will not get along with subordinates and thus, poor leadership skills.

    First of all, you will want to avoid alcohol because it fuzzes your mind and cognition. If you do have a light wine, never order more than one glass. Water is a much better choice, but if your interviewer is ordering alcohol, you may want to also.

    Smoking is tricky. If your interviewer is a smoker, and he/she lights up, you may join, but never light up during a meal.

    Never order something really messy, like spaghetti or sloppy joe, and never speak with your mouth full. It is easier to order the same thing that your interviewer does. Do not change your order once it is made and never send the food back. Do not order expensive food. Dont order anything with bones.

    Finally, if the waiter puts the bill in front of you, do not touch it. It is the interviewers duty to pay it; you should never offer to share payment. Thank the host for the wonderful meal.
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  • motivated

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    Five Easy Steps to Staying Motivated

    Motivating yourself to excel at your job or to be an example to your employees, should not be something you do only when the spirit moves you. Its an ongoing process that should include every facet of your business life. This means your mental attitude, physical well-being and appearance, work atmosphere, your interaction with others (clients and employees alike), and your off-the-job environment.

    Motivational experts get paid big bucks to tell professionals, striving for success, that they must constantly examine these factors. How do you do that? Follow the 5 tips that follow, and watch the changes.

    Maintain a Positive Attitude Lets realize that life is only 10% of what happens to us and 90% how we react to it. Were responsible for our own actions and attitudes, and changing them when appropriate. When youre around people/things that are uplifting and positive, you feel that way. You have more confidence in yourself, and know you can change whatever needs changing. If you can make your workplace such a place youll find happier workers and higher production. You might even find your employees look forward to coming to work!

    Leave Personal Troubles Home – Everyone has problems, but they dont belong at work. Turn your attention and energy entirely to your on-the-job tasks. This will actually be good for you because youll get a mental break from your troubles.
    Create Positive Affirmations – The reason for writing goals for your business is the same as creating positive affirmations on paper. What your eyes see and ears hear, your mind will believe. Try it! After youve written them down, read them aloud to yourself and do it every morning when you get into work. Youll be amazed at what happens. Come up with a set of new ones every month. Statements such as, Im an important and valuable person, or I know Ill make good use of my time today. Repeating them out loud everyday at a set time will help reinforce positive actions.

    Make Sure Break Times Are Really Break Times – This is an area where most bosses/entrepreneurs fall down. You become so intense about the project or situation youre working on that you dont ease up. Thinking that itll be solved in the next few seconds, and then youll get a cup of coffee can lead you right up to quitting time. Regularly adhering to a specified break schedule, even if youre the boss, releases the tension. If you work on a computer this is even a greater problem because before you realize it youve been working in that same position for hours. The best answer to this is to set yourself a reminder on your appointment calendar for every 2 hours, and let the computer reminder chime send you the alert to move around.

    Exercise, Exercise, Exercise – I know that lately it seems that exercise is the cure-all to every physical ailment or your love life, but despite that there is some truth to that ugly word. By exercise I dont mean that you should go out and join a gym and spend your lunch-time, 3-days-a-week there working out. What is really beneficial and workable is that at those chiming alerts from your computer, get up and walk around your desk or room. Maybe go outside and get the mail and enjoy the sunlight (if youre an entrepreneur that has a home office), or just get up and do a few stretches. Concentrated, tense thinking typing – plotting plans – or whatever your work, makes all those muscles tighten up and knot up. Then when we move we ooh and ouch because weve knotted up into a ball of tension. Periodic stretching, even at our desk, or just getting up and walking over to the window and getting a different view can help. One of the greatest disservice modern business dcor has done to us, is making our offices pristine, sleek, unencumbered spaces. There is nothing more relaxing than getting up from your desk and walking over to a peaceful, serene, seascape or pastoral painting and just drinking it in visually. Momentarily transporting your mind out of work and into that place does wonders. A few good paintings and less shiny chrome in offices would benefit us all.

    It only takes a little concentrated effort on our part to keep motivated and productive, which leads to success. I know youre going to hate hearing this, but its true anyway and that is, WHEN LIFE GIVES YOUR LEMONS MAKE LEMONADE!

     
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  • Free Is Better!

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    FREE PRINTING, ADVERTISING AND FREE BUSINESS ADVICE

    Believe it or not, there are plenty of opportunities out there
    for you to get your written materials free of charge, for free
    advertising space, and free business advice.

    For free advertising space, many publications will write an
    article about you or your product if you purchase advertising
    space with them. One way publications sell advertising space is
    to agree that if the advertiser purchases the ad, he will also
    receive a certain amount of free editorial space. This free
    editorial space essentially doubles the amount of space you get
    for a given amount of money. This editorial space is devoted to
    an article about the company or individual or product, and it has
    the added cachet of seeming to be work of an outside source. The
    editorial company be written by the publication staff, or the
    advertiser may provide the copy.

    Press releases can be another excellent source of free space. A
    well-written press release on an interesting subject will attract
    the editor’s interest. The editor may even follow up with a phone
    call for more details. The result can be anything from a
    paragraph to a feature article. All this comes for the price of
    mailing the release. Keep in mind that you want to target the
    publication that write about the kinds of things you are doing.

    Many telephone call-in shows will take calls from entrepreneurs
    with interesting products or stories. DTC Publishing Company,
    P.O. Box 1606-MM, Ozark, AL 36360 has a list of 500 stations
    around the country that you can contact to work out possibilities
    for free air time. Note that in approaching these stations you
    want to come across as something of an expert in your field
    rather than appearing to be nothing more than a salesman flogging
    his wares.

    A source of free advertising and marketing advice is Mr. Carroll
    Rollin, a former advertising manager for such magazines as Wealth
    Secrets and the Business Opportunities Journal, and a current
    associate of Direct Response Television Productions Mr. Rollin
    can be reached at (619) 263-0582 for free advice on how and where
    to get free advertising, how to start and promote a business, and
    how to do television and magazine advertising.

    For free printing, look for such printers as Advanced Printers
    (705 S Union Ave., Dept MM, Ozark, AL 36360, (205)774-7743).
    Advanced Printers offers a “24 HRS OR IT’S FREE” guarantee on
    flat sheet printing. The company also offers information about
    it’s Elite Dealership Program.
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  • REMS Inv Gina Jly4 06

    
    REMS
    Freelance Copy Writing/Publishing
    25852 McBean Parkway, # 714
    Valencia, CA 91355
    661-287-3309 Fax 661-287-4443 (24 hrs.)

    INVOICE NO: 201
    DATE: July 4, 2006
    To: Gina Gaudio-Graves Ship To:
         
         
         
               

    job/order type P.O. NUMBER Date STARTED DATE REQ’D DELIVERY MODE terms
          7/04/06 ASAP Email Net 15

    QUANTITY description unit price amount
    132 Articles for JV-PLAS/Gina $6.00/ea $792.00
    –
                      $ 0.00
                      $ 0.00
                      $ 0.00
                      $ 0.00

    SUBTOTAL $792.00
    Paid in full at time of order $0.00
    SHIPPING & HANDLING      
    TOTAL DUE $792.00

    Make all checks payable to: REMS OR Pay thru PayPal: remesbookdoctor@comcast.net

    If you have any questions concerning this invoice, call: M. STEPHENSON, 661-287-3309

    THANK YOU – WE APPRECIATE YOUR BUSINESS

  • Start A Catering Biz

    HOW TO START YOUR HIGHLY PROFITABLE
    CATERING SERVICE

    People with money seem to be on a binge to prove their status and
    flaunt their wealth by staging large, catered parties. As a
    matter of fact, in some circle of affluence, a party or social
    get-together isn’t considered an event of any significance unless
    it’s a catered affair.

    With the same kind of reasoning, businesses of all sizes are
    using catered lunches, cocktail parties and dinner meetings to
    build their images and increase company sales. It’s a matter of
    keeping up with the competition in promoting a company and/or
    product.

    On a smaller, but just as busy marketing scale, more and more
    working mothers are paying to have catered birthday and
    graduation parties, as well as wedding receptions handled by
    caterers. The reasons are simple to understand–if she’s working
    outside the home, today’s mother just doesn’t have the time or
    the energy to do all the planning and staging of a memorable
    party.

    Besides those reasons for turning everything over to a caterer,
    working mothers feel a little guilty about the time away from
    their children they lose because of their jobs. Thus, they’re
    ready and willing to make it all to them by paying for a lavish
    party the child will remember for years to come.

    Caterers handle everything from birthday parties for children, to
    breakfast in bed and intimate candlelight dinners for two, to
    company dinner parties for 50 and wedding receptions involving a
    thousand or more guests. This kind of entrepreneurial business is
    definitely growing and becoming more popular with people of all
    income levels.

    An imaginative caterer in a large metropolitan area can easily
    gross $150,000 per year, while a small part-time caterer in a
    small town can count on at least $10,000 to $15,000 per year. One
    small, but very ambitious caterer is reported to have grossed
    $250,000 after only 2-years in the business!

    You don’t need special education or training to become a
    successful caterer. You do need a affinity for people and a kind
    of intuition as to what people enjoy in different environmental
    settings.

    A quick survey of successful caterers across the nation shows
    that began with zero capital by working out of their homes. The
    basic starting up investment would appear to be around $500, with
    some big spenders capitalizing their idea with as much as $15,000
    in order to get off to a fast start.

    This seems to be an ideal business for an ambitious couple to
    start and operate with very little capital investment required.
    One person can spend his time hustling up business while the
    other would do the planning, organizing and actual catering.

    As with any business, your success will be directly related to
    the soundness of planning and the working of that plan.
    Understand exactly what your client wants, and give him what he
    wants in the way of service that reflects upon the client in a
    complimentary manner.

    Basically, you can start with an advertisement in your local
    newspapers. This advertisement need not be much more than a
    simple announcement: Creative Catering-Specializing in personal
    service- We can handle any party or special event from start to
    finish-no idea to small or too large- Your satisfaction is always
    guaranteed! We can handle everything for you.. Call us, and let
    us make your parties worth remembering…

    Naturally, the first thing you want from anyone calling to ask
    about your services, is that anyone calling to ask about your
    services, is that person’s name, address and phone number. Then
    you want to know what kind of party or event they have in mind.
    As soon as you have this information, relax a little bit and
    inquire to find out about the person or the company–the
    people–sponsoring the party and their ultimate goals or reasons
    for the party.

    If it’s to celebrate birthday, graduation, anniversary or a
    wedding reception–finding out about the interests, background
    and ambitious of the guest of honor will be of value to you in
    your planning. Taking a few minutes to learn everything you can
    about whoever the party is for, and the people giving the party,
    will also make it much easier to close the sale than any sales
    pitch or special persuasive tactics.

    People like to talk about themselves, and they especially like to
    tell everyone why they’re honoring someone, even when they
    pretend to keep it a secret who initiated the idea. So, it’s
    important that you be a good listener, that you have the ability
    to get people to talk about themselves, and that you take notes
    on the things they tell you.

    This same principle applies to business people, regardless of
    who’s talking to you or the purpose of the catered affair. The
    more polished and adept you can become in getting your prospects
    to talk about themselves, the more information relative to their
    background you can elicit, and the more you listen; the better
    your parties will be, and the greater success you’ll attain in
    the catering business.

    You take the information you glean from this first interview and
    plan/organize the event on paper. This means you’re going to have
    to have contacts or at least working relationships with
    innumerable service businesses.

    If your client wants to stage a birthday party for a 12-year
    old—he or she greets the guests as they arrive, makes sure
    everybody knows who he is—then what about party favors—a soft
    drink and a conversation leader until all the guests arrive–the
    opening of presents–ice-cream and cake–and games to play, a
    thank you gift for coming, and a reason to end the party at a
    pre-determined time…

    Do you greet the guests, does the mother or father, or the little
    boy or girl? Where do you come up with the party favors at less
    than regular retail prices? Where are you going to get the soft
    drinks-your cost and the glasses or paper cups to serve them in?
    What about ice? What kind of games to play? Who’ll be the
    conservation leader? Will there be a clown or someone special to
    keep everything moving according to plan? Where do you get the
    ice cream and cake? What games to play? How to get everyone
    involved? And finally, a feasible and polite reason for ending
    the party and sending everyone home…

    All this takes planning, organization, and if you’re going to
    make a profit, a definite awareness of cost control. Get it all
    down on paper as a proposal to the people who want to pay you to
    carry it off. Figure out your costs, the time involved in putting
    it all together, and then get back to your prospect.

    Always leave room for changes in your proposal. In fact, expect
    them–invite input and suggestions from the client–and always
    have an alternate idea in your mind for each of those on your
    written proposals. Discuss your proposal with the client just as
    you would a script for a television show, make the suggested
    changes and ask for a 50-percent advance deposit. From there,
    it’s just a matter of following your plan.

    Regardless of size or type of party–whether your client is a
    working mother or a giant corporation–the format is always the
    same: initial inquiry, interview, your proposal, 2nd interview
    for any changes, agreement, deposit, staging the party itself,
    and your final payment. As mentioned earlier, success in this
    business comes from your planning–having a lot of contacts–and
    working your plan.

    An important word of caution: Try not to get “boxed in” to
    setting or even revealing a tentative price until you’ve had a
    chance to listen to what the prospect wants, to study your own
    capabilities, and to make a formal written proposal. If a
    customer wants to know how much you charge–and if you feel it
    necessary in order to eventually close the sale–you can tell him
    50 to 100 dollars per hour, plus expenses, and of course,
    depending on the type of event the customer wants.

    As for how much the average party costs, again tell him that it
    varies anywhere from 50 to 5,000 dollars.

    Always keep in mind that you are a professional, and that if the
    ordinary person had your knowledge, contacts and ambition to do
    it himself, he wouldn’t be calling you on the phone. He needs
    your help for any number of reasons. You specialize in this kind
    of work or service just as a doctor specializes in medicine and a
    lawyer in legal matters. Therefore, you should, and do expect to
    be paid accordingly.

    Something else–this business thrives on word-of-mouth
    advertising–referrals–and thus, is direct “freeway’ to the kind
    of customers where money is of no concern. However, on order to
    gain access to this market, your business emphasis has to be on
    service.

    This means the capability of handling everything for the
    customer, from having the invitations printed and sent out to
    cleaning up after the last guest has left. Businesses and people
    in the upper income brackets, like to pick up the phone–tell
    someone they want a party on a certain date–and then forget
    about it, knowing everything will be taken care of without
    further worry or time involvement from them. Once you’ve
    developed your expertise and clientele to this level, you’ll have
    a business in the $200,000 to $250,00 per year range.

    Definitely arrange for a display ad in the yellow pages of your
    telephone directory. You’ll probably get 40% of your inquires
    from this source alone. Generally speaking, radio and/or
    television advertising will be too expensive when compared with
    the immediate results. However, it is recommended that you
    consider these media prior to special holidays.

    Working with restaurants, supper clubs, bridal shops and
    entertainment business in general. can bring in hundreds of
    referrals for you. Rubbing shoulders with, and circulating as a
    part of your area’s civic and service clubs, should also result
    in more business for you.

    Keep your eyes and ears on the alert. Where ever you go, and with
    whomever you associate, always be ready to promote and sell your
    services, if not on the spot, at least make a note to follow up
    when conditions are more in your favor. Promoting and selling
    your services will require at least half your time, and that’s
    why two people operating catering services are so successful from
    the start.

    The actual selling is quite simple so long as you emphasize the
    service and time-saving aspects. The more time-consuming work you
    can handle for the client, the easier it’s going to be for you to
    close the sale.

    Handing out business cards is one of the least expensive ways to
    advertise, promote and sell your services. One enterprising
    caterer makes arrangements with the sponsors of all his parties,
    to see that each of the guests gets one of his business cards.

    Another gives each of his clients a stack of his business cards,
    and tells them he’ll pay them $25 for each prospect they refer to
    him. He tells them to write their name on the backs of the cards,
    and to hand them out to their friends. And then, whenever a
    person tells him that John or Jane suggested he call, and he
    presents the card with John or Jane’s name on the back, this very
    successful caterer sends John or Jane a $25 check.

    Another very successful caterer pays commissions to a group of
    housewives and college students who solicit–via their home
    phones–interviews for him with brides-to-be. They get their
    leads from announcements, and pictures of brides-to-be in the
    local papers.

    Many caterers pay sales people a commission for letting them know
    when they hear about a party or special event being planned by
    one of their business customers.

    The possibilities go on and on, and are seemingly unlimited.
    Time is becoming more valuable to a lot more people every day,
    which means there are more and more opportunities for great
    wealth and personal independence as a professional caterer. In
    reality the success for just about any person entering this
    field, will be limited only by his or her own imagination and
    energy.

    There is definite opportunity for great wealth within the
    catering field. Anyone with a sense of service to others can
    succeed. Very little “ready cash” is needed to begin. Therefore,
    the only thing standing between you and the realization of your
    dreams, is the action it takes on your part to get started…

    -30-

  • Words & Phrases for Ads

    EXCELLENT WORDS & PHRASES FOR AD WRITING

    Add sales punch to describe your merchandise or sales offer – use
    one of the following words. It may be helpful, used alone, or
    with other words. They have been selected from successful ads
    for your convenience in preparing copy.

    Absolutely. Amazing. Approved. Attractive. Authentic..
    Bargain. Beautiful. Better. Big. Colorful. Colossal.
    Complete. Confidential. Crammed. Delivered. Direct.
    Discount. Easily. Endorsed. Enormous. Excellent. Exciting.
    Exclusive. Expert. Famous. Fascinating. Fortune. Full.
    Genuine. Gift. Gigantic. Greatest. Guaranteed. Helpful.
    Highest. Huge. Immediately. Improved..Informative.
    Instructive. Interesting. Largest. Latest.. Lavishly..
    Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth..
    Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular..
    Powerful.. Practical.. Professional.. Profitable.. Profusely..
    Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable..
    Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce..
    Secrets.. Security.. Selected.. Sensational.. Simplified..
    Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy..
    Successful.. Superior.. Surprise.. Terrific.. Tested..
    Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled..
    Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird..
    Wonderful.

    70 PHRASES STIMULATING ACTION

    Close your ad with an action-getting phrase. Give the reader
    something to write or do. Here are 70 suggestions for ways to
    get action. Study them. They will help you prepare your copy
    for better results.

    Act now!.. Send your name.. All sent free to introduce.. Amazing
    literature.. Free.. Ask for free folder.. Bargain lists sent
    free.. Be first to qualify.. Booklet free!.. Catalog included
    free.. Complete details free.. Current list free.. Dealers write
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    For literature, write:.. Free booklet explains.. Free plans tell
    how.. Free selling kit.. Free wholesale plan.. Free with
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    Get started today!.. Get your copy now!.. Get yours wholesale..
    Gifts with purchases.. Illustrated lists free.. Interesting details
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    to introduce.. Order direct from:.. Order Now!.. Don’t Delay!..
    Particulars free.. Postcard brings details.. Request free
    literature.. Revealing booklet free.. Rush name for details..
    Sales kit furnished.. Sample details free.. Samples sent on trial..
    See before you buy.. Send for free details.. Send for it today..
    Send no money.. Send post card today.. Send 15 cents for mailing..
    Send today.. Send your want lists.. Stamp brings details..
    Stamped envelope brings.. Test lesson free.. Unique sample offer..
    Valuable details free.. Write for free booklet free.. Write us
    first!.. Yours for the asking.. 15 cent stamp for details..
    $1 brings complete.. 32-page catalog free

    BONUS !!!
    THE 100 MOST THREATENING SPELLING WORDS
    in the Order of Their “Threat” to You

    occasion.. recommend.. occurred.. principal.. equipped..
    accommodate.. disappoint.. possession.. privilege.. proceed..
    inconvenience.. accept.. business.. necessary.. personal..
    receive.. reference.. separate.. their.. whether.. questionnaire..
    criticism.. description.. effect.. extension.. judgment..
    quantity.. similar.. undoubtedly.. height.. immediately..
    stationery.. foreign.. fourth.. government.. omitted.. weather..
    personnel.. existence.. analysis.. across.. appearance.. loose..
    pamphlet.. practical.. preferred.. unnecessary.. affect..
    attendance.. incidentally.. apparent.. calendar.. professor..
    strictly.. principle.. already.. coming.. its.. oblige..
    opportunity.. original.. paid.. probably.. referring.. referred..
    there.. too.. writing.. among.. arrangement.. practically..
    convenient.. canceled.. really.. using.. beginning.. especially..
    volume.. committee.. confident.. difference.. endeavor..
    explanation.. except.. sincerely.. experience.. benefited..
    conscientious.. eligible.. acquaintance.. controversy.. exceed..
    laboratory.. omission.. procedure.. acknowledgment.. Wednesday..
    guarantee.. February.. schedule.

    The Key is to combine your words: EXAMPLE: “THE MAGIC MAMMOUTH
    MIRACLE”; “The Three “M” Program”. This has already caught the
    attention and interest of your prospect! Now, for example,
    say: The Money Making Facts are FREE! Merely Enclose your SASE
    or $$ or Whatever! Fill in with a few details and you have a
    tremendous $$ Pulling Ad. Use your own Ideas, but build them
    around these words and phrases! but remember, your follow-up
    material, must be just as interesting to get the orders.

    NOW: A little test… did you catch the mispelling of Mammoth
    (Mammouth)… well it’s correct either way – the “ou” is used by
    the British!

  • Tricks of the Trade

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    OBTAINING FREE ADVERTISING!

    1.. Advertising Specials: If a magazine offers a “two for one”
    deal, or a “pay for 3 and get a fourth ad free”, take advantage
    of it; it’s Free Advertising!

    2. Free Listings: Some publications offer to list your name and
    address Free, if you have something that you offer “free for the
    asking” to their readers. This can be a “free sample”, a free
    list of customers; or whatever. Tell publishers what you have
    to offer!

    3. Print a Booklet Offering Tips: List tips or what-have-you, and
    on the inside pages, or in the back, place some of your own Free
    ads!!

    4. The Piggy-Back Method: Every time you get ready to mail a
    letter or fill an order, place other ads in the envelope; it
    costs you no more and it’s like getting a free ad!!

    5. Free “Give-Aways”: These can be pens, rulers; key chains, etc.,
    each with YOUR ad message and address on each one. Give them
    away and your Free Ad rides along!

    6. Your Own Advertiser/Newsletter: Issue it regularly; sell ad
    space in it and subscriptions to it. They pay for the printing
    and postage, and YOUR ads in it, too, at no cost to you!

    7. Trade Products/Services for Ad Space: If you have something
    which a publisher needs, trade what they want, for ad space!

    8. Provide Commission Ads to Dealers: Your dealers place YOUR ads
    over THEIR name! Free Ads for your products!

    9. Columns; Releases, etc.: Publishers will often print these
    free, if it’s NEWS, or interesting to their readers! Send
    notices out to editors and get free ads in exchange!

    10. Share Costs With Others: Get together with other dealers and
    mailers. Split costs and quantities with others. Your ads go
    FREE to HIS customers, and HIS go free to yours!

    11. Offer Your Commission Ads to Publishers: They insert them as
    “mailer/distributor” commission ads! They cost you nothing and
    can get you lots of orders!

    12. Your Product as a BONUS Item on Another’s Flyer: This can
    increase the other person’s orders, and YOUR product gets
    advertised on HIS fliers, etc!

    13. Place PIM-50 Phrases in your Ads: This says to Publisher:
    “Insert my ad in your publication and I’ll help distribute 50”
    (or more) copies for you. It’s another kind of “trade deal”
    with publishers.

    14. Give a Talk or Seminar: Contact local clubs, and organizations.
    They always seek outside speakers. After you talk about your
    business or your product, hand out flyers, etc. It’s like
    getting free advertising!

    15. Ads on Bulletin Boards: Put up flyers on grocery, laundry
    bulletin boards.

    16. Make a Rubber Stamp of your Ad: Stamp it everywhere you can.
    Stamp it on envelopes; flyers; etc.

    17. Be Listed as a Source in Back of Books: Often writers will want
    to list references and sources in their books. Get the work out
    to authors! Look for ads offering Free Ads!!

    18. Discount to “a Friend”: Tell your customers you will give
    discounts to anyone they send your way! It’s Word of Mouth
    advertising; the best you can get and it’s free!

    Free advertising is any message that goes out to prospective
    buyers without cost to you! There are lots of ways to get
    others to spread the word about what you offer! Try these
    methods; and you’ll get lot of free ads; which mean more
    responses and more orders!

    Written by: CHRISTENSEN’S,
    1412 Mt. Shasta Dr.
    San Jose, CA 95127
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  • The Most Bang For Your Buck

    THE MOST BANG FOR YOUR BUCK!

    The Best Advertising for Your Dollar: Newspaper, Radio or TV? How To Tell Which is Best

    All business owners are eventually confronted with a serious dillema — how
    to advertise, in which medium, and which is the best deal for each dollar
    spent.

    Do newspaper ads outpull radio spots — or is the power of television the
    only way to go? The answer is different for each business, each situation,
    each location and each product.

    The following are the pros and cons of each medium. Knowing these can help
    you decide which medium is right for advertising your product.

    NEWSPAPERS

    The Good:

    * It’s fast. An ad in a magazine may take three months to break. A
    newspaper ad can come out the next day. If you need business fast, this is
    great.

    * Newspapers have wide array of editorial topic selcition to match what
    you are advertising. For example, if you are selling car parts, you cac
    place your ad in the paper’s automotive section, or have it placed next to
    news stories about cars. Newspaper also have international news, local
    news, etc., all of which help you focus your advertising effort.

    * You get a lot of room, if you need it. Remmeber, long copy always sells
    better than short copy. The broad area of a newspaper page is ideal for
    long copy.

    * Newspapers can insert your catalog, flyer or whatever preprinted
    matreials you might have.

    * You can use them to distribute reader response items, such as coupons,
    contest entry forms, surveys, and other such things.

    * Radio advertising is sometimes called “invisible ink.” That because it
    is gone as soon as it is broadcast. With a newspaper, you can give the
    customer something to clip, or something they may see a second time if they
    read the newspaper a second time.

    * Nespaper can reach large numbers of people, depending on circulation.
    Lage urban dailies, for example, may easily reach 1 or 2 million potential
    buyers overnight.

    * They are available nationally, regionally, or locally.

    * Newspaper allow you to reach possible nonreaders who might be part of
    your secondary target audience.

    * Tend to be cheaper than other media, depending on a number of variables.

    * Newspaper ads are easier to produce, and thus less costly. A TV ad, for
    example, may require special effects, actors, video footage, etc.

    * Newspaper are good for repeat exposure, a vital element of effective
    advretising. Readers need to see something an average of six to eight
    times before they “see” an ad or respond to it.

    * Newspaper can reach people who othrewise have little access to other media.

    * Many people buy newspaper not for the news, but to find out what’s on
    sale today, or what’s happening today. Movie ads are a prime example.

    * They have better local market penetration than magazines.

    * You have more options in terms of space and unusual ad configurations

    * You can use dealer listings.

    The Bad:

    * Newspaper tend to charge relatively high-cost premiums for less than
    full-run purchases.

    * They are flat, and more than literally. In other words, they don’t beep,
    squeek, blast and make noise and colorful moving images as do radio and TV

    * Do not have the reach other media forms, such as national magazines.

    * Are not conducive to last minute changes beause of tight printing schedules.

    * Newspapers do not produce as high a frequency level as other media forms.

    * Large space ads are very expensive and their longevity is fleeting.

    * Ads in newspaper tend to compete heavily with other ads on the page.
    Clutter is not good for your ad, but in a newspaper, their is usually a lot
    of clutter

    * Use of color is crappy, and does not equal that of magazine color quality.

    * Tend to deliver only an adult audience. If you have products targeted at
    teens or even college students, a newspaper probably won’t reach these
    people.

    * Newspaper are usually only viewed by one person at a time.

    RADIO

    The good:

    * Radio offers a wide array of formats which can reach listeners during a
    specific state of mind, which can complement a specific advertising
    message. Many people listen to radio while driving to and from work, other
    listen in the evening while relaxing next to a cozy fire.

    * Delivers your message to everyone in the room or car at the same time.

    * In fast. Your ad could be heard the next day if production is available,
    ad copy is written and studio time is available.

    * Radio advertising is intrusive — it butts in on your listening, and your
    only opiton is to listen or chage the channel, (or shut it off!)

    * Reaches a national, regional or local audience.

    * Can be effectively targeted to consumer segments, such as teen-agers vs.
    seniors, or men vs. women.

    * Can be repated often, thus driving the message home. Once again,
    repeition is the heart of effective advertising.

    * Radio ads can be heard 24 hours a day.

    * Radio can reach people as they are on their way to the store. Messages
    delivered just prior to actual shopping are very powerful.

    * Tends to be cheaper per announcement than either TV or print, and in fact, is probably the most cost efficient of all media.

    * Uses “theater of the mind.” Radio uses voice and sound effects to conjur
    up images in the listener’s mind by engaging the human imagination. This
    can be more powerful than any pre-developed TV image or still photograph.

    * Reaches people who do not like to read newspaper or magazine, or people
    who do not view outdoor mediums, such as billboards, and those who do not
    like TV.

    The Bad:

    * Most people have the radio on “for noise.” That is, they are usually
    otherwise engaged with something while listening, and often are only
    half-listening.

    * Repetition is more important to overcome general lack of attention on
    behalf of the listener, and thus, you have to spend more for more spots,
    which can make up for the lower cost.

    * Makes it difficult for the listener to take physical action as a result
    of the advertising message. For eample, most listeners do not have a pen
    in hand when they hear an 800 number to call or an address to remember.

    * You generally need more up-front money to buy up the large number of
    spots you need to get the job done.

    * Is not visual, and many people retain better what they can see than what
    they hear. Also does not move, another aspect of captugring vidual
    attention.

    TELEVISION

    The Good:

    * Is usually in vivid exciting color, and color is a prime motivator of the
    human mind.

    * Uses all elements of sight, sound and movement at once to form a powerful
    package that hits on all level of human senses (except touch and smell).

    * Can deliver your message to all people in a room simultaneously.

    * Is fast, but not as fast as newspaper or radio because it tends to
    require more production.

    * Like radio it is intrusive. The customer does not have to seek out the
    ad, like they must to find a movie listing or a rummage sale. The ad comes
    to the viewer.

    * Available nationally, regionally, or locally.

    * Television ads can be purchased to focus on concentrated geographical
    areas, especially with the adventof cable.

    * Has a wide variety of programming to match the nature or subject matter
    of your ad. Want to sell rock-n-roll CDs? Buy ads during Beavis and
    Butthead or Melrose Place. Want to sell feminine hygiene products? Buy
    time suring soap operas.

    * TV has more reach than any other medium in terms of all segments of
    society. Just about evreyone watches TV, but not everyone reads newspapers
    or magazines.

    * Is good for repepetition of ads.

    * TV can deliver your ad at any time of the day, 24 hours a day.

    * You can get an exclusive, that is, your ad need not compete with a
    clutter of other ads — but you may have to pay dearly for it.

    * Tends to be more cost efficient in terms of number of responses it
    produces compared to dollars invested.

    * Is probably best for reaching those people who tend not to use any other
    form of media.

    The Bad:

    * Most often is very cluttered. your commerical may be sandwhiched deep
    within a string of other commericals, which have long since caused the
    viewer to head to the refrigerator. Also weakens long-term memory of your
    product message.

    * Is sometimes hard to get. There are usually a limited number of TV spots
    available, and you may not get the program you want.

    * Is perhaps the most expensive. There are a lot of production costs
    related to TV advertising.

    * May be less demographically selective as some other media forms, although
    cable TV has helped in this category.

    * Your audience can fluctuate widely. If 10,000 people see your ad one
    night, a mere 100 might see it the next if a high-interest program airs on
    another channel.

    * TV is cost-inefficient when you are after highly focused target markets.

    * VCRs are helping TV ads get beyond the “invisible ink” proplem of
    broadcast media. A taped program may be viewed again and again — on the
    other hand, your commerical may be fast forwarded.

    MAGAZINES

    The Good:

    * Magazines offer a wide variety of subject matter and editorial focuses to
    reach readers when they have a state of mind you are looking for. Thus,
    you can tailor your message to a high degree of specificity.

    * Magazines have glossy, polished paper that makes color photographs and
    other graphic elements look like works of art. You ad will look superb.
    (That doesn’t mean it will sell, however!)

    * Can reach very specific target markets without having to waste time or
    money on markets you do not care about.

    * Like newspaper, you can have long copy. Full or even multiple page ages
    let you make a pretty long and detailed pitch. Do people really read all
    that fine print? Yes! If you have their attention and interest.

    * You can insert your catalog, card, flyer or whatever into the magazine.

    * Like newspapers, they allow you to include reader response materials,
    such as coupons, entry or order forms, and more.

    * They are not disappearing ink. In fact, magazine are even better on this
    count that newspapers because people are much more likley to re-read or go
    over a magazine a second time. Many people even collect magazines or go
    through them for research in the library, giving your ad the chance to be
    seen again and again.

    * Can reach a huge audience, easily in the millions with the bigger zines.

    * Magazines allow for a breathtaking array of creative options: pop-ups,
    special inks, holograms, unusual space configurations, personalizing
    elements for each reader of the publication, etc.

    * They have national, regional and local reach.

    * Magazine ads can reach specific demographic segments within the total
    readership of the magazine. That’s because most magazines have departments
    and areas of specific topic or subject matter, helping you to target your
    customers.

    * Magazine ads can reach possible nonreaders who might be part of an
    advertiser’s secondary target audience.

    * Because they are more highly focused and need less repetition, as in
    radio, they can actually be more cost effective than any other media form.

    * Frequency of exposure is high, as we said, because magazines are often
    read more than once and by more than one person. Also, they may read other
    similar magazines you have targeted for your ads.

    * May reach people that other media do not. Many people prefer to read
    magazines to newspapers, for example.

    * Magazines can accommodate your listings.

    The Bad:

    * One of the biggest drawbacks is the long period before you buy the ad and
    when it appears. A magazine ad may take three to four months before it
    appears. If you need fast cash and customers, this is no help. Also, a
    reader may not get to his or her magazine right away upon receiving it.

    * Tend to be expensive for one-time runs.

    * Do not offer sound of movement, although some cutting edge ads, such as
    pop-ups or those with micro-chip intsertions are breaching this drawback.
    These are mega-expensive, however.

    * Because they are more highly focused, they have less reach, which many do
    not consider a drawback.

    * You must submit your final copy and ad prep many months before deadline.
    Some magazines have a fast close, and other will call up repeat advertisers
    with last minute deals, often because they have space to fill or when
    others back out at the last minute.

    * Although once they start printing, you cannot backout. Generally, once
    you buy a magazine ad, you are locked in no matter what. Refunds are rare.

    * You do not get high frequency unless you buy an entire year’s worth, but
    then readers will see them about once a month for most magazines.

    * You only get exposure to one person at a time, as opposed to a whole room
    or call-full as in radio or TV.

    SUNDAY MAGAZINE SUPPLEMENTS

    The Good:

    * You get superior quality color on high quality paper, allowing for
    effective product presentation, if you are willing to pay top dollar.

    * Great for insertions. You know the way it is with all Sunday papers and
    magazines — lots of extras which many readers actually buy the publication
    for in the first place. Many people live to scan and clip coupons.

    * You get ample opportunity for long copy. Sunday magazines are among the
    best place to make a long, detailed ptich.

    * As we said, people love to clip coupons, and this is the place people
    will most likley use any kind of special insertion, from coupons to
    sweepstakes, contests or surveys.

    * Have better chance of repeat exposure to your ad than newspapers or
    magazines. People tend to hang onto the Sunday paper longer and also give
    it a better read because they are more relaxed and have more time on Sunday
    to linger over the paper.

    * Can reach large numbers of people in a short time.

    * You can get very creative, as you can with magazines. This means
    pop-ups, specials inks, scratch-and-sniff — even insertion of product
    samples.

    * Distribution of the advertisement to possible nonreaders who might be
    part of an advertiser’s secondary target audience.

    * Because of high readership and better repetition factor, can be a good
    deal for the your scarce advertising dollar.

    * Production costs for your ad will be less than all other media, except
    for newspaper.

    * Can reach people who do not ordinarily read newspapers or pay attention
    to other media. Many consider the Sunday papre “special.”

    * You get immediate delicery to entire audience — even millions of people
    — in just oen day.

    * They can have national, regionaly, or local distribution, although
    national is less likely with mst Sundays, except the real biggies, such as
    the New York Times.

    * Sunday publications have higher penetration and greater readership
    locally than do competing publications or other media.

    * You can use dealer listings.

    The Bad:

    * Ads do not force themselves on reader as in radio or TV. In other words,
    they are nonintrusive.

    * No sound or movement in general.

    * Usually require advertising materials well in advance of issue date.
    Some even have longer lead time time than magazines.

    * Relatively inflexible for accommodating last minute changes. Most Sunday
    ads are set in stone after you issue a check. You won’t get a refund.

    * Frequency is lacking because they only come out on Sundays, and people
    don’t make connections from one Sunday to the next, in most cases.

    * Are extremely expensive if you want national or regional coverage.

    * Large space ads are very expensive and they are here today and gone
    tomorrow most of the time.

    * Again, they are relatively short-lived, and quickly end up lining a bird
    cage or wrapping a fish.

    * Are not good for delivering ad messages to young people: teens, young
    adults and children.

    * Most often only expose ad to one person at a time, unlike radio or TV,
    which can deliver a message to a roomful of people all at once.

    There you have it. Based on what you have learned above, you should now be
    in a better position to decide which medium is best for your business,
    product or service.

    Of course, the only perfect way to make a final decision is through test
    marketing with each medium. You can do that by starting out with small,
    inexpensive adds in each medium. Those that bring the best results deserve
    to get your future business and a larger share of your advertising dollar.
    Good Luck!

  • bank loan

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    Tried For A Bank Business Loan, Lately?

    If youve tried to get a loan from the bank for your business lately, you know its no slam-dunk. The promos for SBA loans and loans for minority or women owned businesses sounds great, but when you get nose-to-nose with a banker its another story.

    Some of the reasons that make it seem so difficult are that many lending officers feel that theyre lending you their money instead of the banks. They take almost personal responsibility for maximizing repayment.

    Another is that they are particularly suspect of new ventures. Since 4 out of 5 or 80% fail within the first three years, many lenders require a three-year history of doing business.

    Lastly, with all the bank merging and acquisitions that have taken place the decision-making process has been moved far off-site from the local branch. Add all of these reasons up, and you had better be prepared to razzle-dazzle the banker.

    Here are some tips to make lending you more attractive to the bank. First, start with a two-part presentation. Initially submit a brief overview of your loan request. In this overview include:

    Excerpts from your business plan about your business concept, management team, and financial projections.
    Credit history overviews of the principals of your business.
    Brief answers to key lender questions of how much youll need, how youll use it, and how will you pay it back?

    This should be a two to three page document and can be considered a mutual qualifier. It determines if the bank has any interest in lending you funds before you spin your wheels for hours in front of the loan officer. You may want to end the document with your phone number so that the banker can call you back for an appointment or discussion.

    If youve dazzled the loan officer sufficiently and have obtained an appointment to meet with him, then its time to prepare the big guns. The ammo youll come prepared with will be three years of personal tax returns for all the principals of your company and the existing business. Include credit reports on all principals, a complete and impressive business plan, and collateral and capitalization information.
    This sounds like a lot of information and will require immense effort, but thats why business ownership isnt for everyone.

    In addition to being prepared with all that paperwork be prepared for any off-the-wall questions the lender might throw at you. Take time to think about and originate a 30-second commercial about what you plan on doing and how it will benefit them and the business.

    Be prepared to explain away any credit blemishes that show up on the credit reports before the banker has an opportunity to worry about them. Be sure youre able to show cash-flow understanding and awareness, without which any business is doomed. Plot your most realistic estimated cash flow and bank account balance. Make sure the bank balance never goes negative, and for a good touch show the loan repayment as a separate line item. This shows the banker that you understand priorities.

    Collateral may be needed to satisfy the lenders angst about repayment of the loan, and unfortunately most small businesses have too few assets to satisfy this need. Many entrepreneurs are forced to pledge personal assets such as their home to allay the bank. This may seem scary, and it is, unless youre really sure of your success.

    It sounds like a daunting task, but with some preparation and determination it can be done. Its not as easy as all the ads youve heard, and just the fact that you are starting a woman-owned business wont cut any ice with a banker, but all of life is a gamble isnt it?

    After all, thats why youre an entrepreneur instead of a corporate lackey isnt it? GO FOR THE GOLD!
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  • commonality

    365 words
    What About Commonality?

    Diversity, diversity, diversity! Some people, political types in particular, are trying to make “diversity” our defining characteristic. Has anyone thought of approaching the topic from the point of “commonality”, a bonding point of view, rather than “diversity”, a dividing point of view? Using the term “diversity” appears to me to mask a hidden and potentially sinister agenda to divide and control us. The parties pursuing this line seem more interested in playing the “blame game” and law suits by using “diversity” to categorize color group rather than individual capability.

    We are all unique because DNA has billions of variations which make us so, but our opportunities are not. Humans share only a few dozen needs and desires, at best, but we have a history describing how others have solved similar problems. However, today’s use of the term “diversity” tends to make some feel like victims who only use history as an excuse.

    Positive self-worth is an important attribute to every person, but it comes from assuming responsibility for tasks and seeing them completed successfully. Without responsibility, we drift in a sea of self-doubt, but many are using “diversity” as a way to avert this responsibility.

    “Sensitivity training” is a negative method assuming certain color groups must have special treatments for special needs. Bull! We are all special and should be treated accordingly. Special treat of sensitive groups simply allows them excuses and the escape from responsibility. The basics of Management 101 states – “don’t give responsibility without authority, or authority without responsibility.” That’s the training needed in place of “sensitivity”.

    The United States thrives on individuality which has been the sparkplug of our society. When we meld this individuality with teamwork, as in companies and corporations, we have a powerful engine. Combining individual initiative and other talents with organizational management has led us to become a world leader.

    Why not stress “Commonality?” Let’s find ways to cooperate and multiply our individual talents to accomplish meaningful tasks. Let’s look at what each can provide to gain the mutual goal? Let’s join together to:
    • Define mutual needs/wants, desires.
    • Gather resources available.
    • Develop, build, execute, and monitor a plan to this end.

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