The Art of Collecting Content: Present Your Audience with the Best Possible Information
Curating content is arguably one of the most pressing topics in marketing relevant to today\’s digital landscape. It means to choose, structure and share the most suitable content for your target group. When done right, you can use it to establish yourself as a thought leader in your space and build credibility with the people who follow your brand or business. So, how do you get good at content curation? In this post, we go into the strategies, tactics and templates you need to succeed at arguably one of the most important parts of marketing. Real-world Examples & Case Studies
Buffer (a social media management tool) utilises content curation to engage with their audience. Buffer builds a loyal audience by feeding them more of the high-quality content that they love around social media, marketing and productivity. Their strategy includes:
Content Aggregation: Buffer comes out of the box with a popular feature – content recommendations for their audience, so they receive the latest and greatest information. Regularity: By sharing handpicked content regularly, Buffer creates and establishes an expectation with their readers about the moment at which new information will appear. It has not only helped the brand reputation of Buffer but also brought in a large number of traffic to their blog and site
Example from the real world: Brain Pickings by Maria Popova
Artful Curation: Maria Popova, the founder of Brain Pickings is famous for her exceptional content curation skills. She points to interesting articles, books, and ideas from different fields. Her success lies in:
Point of View: Popova generates content according to her interests and editorial skills, which is relatable for many readers. High-Quality Content Not High Quantity: Instead of quantity, she is more focused on content value. Storytelling: Popova tells compelling stories, drawing from day-to-day curated materials that will make it interesting. Brain Pickings is now a primary destination for intellectually curious people worldwide – but it started as my one-woman labour of love. Content curation is not simply the sharing of links; it\’s about adding value and creating relationships. Here are some tips and takeaways to improve your content curation strategy:
Understand Your Audience
To curate well, you have to understand what appeals to your target audience and gets them excited or concerned. Utilize social listening and audience analytics Having a good grasp of this will also allow to you select the content that most applies and caters for your audience. Diversify Your Sources
This can lead to tedium in your feed because you depend entirely on only one source of content. This way you can diversify your source types, including blogs, trade publications social media and influencers. This diversity makes for a more balanced spread of content to keep your followers interested. Add Your Perspective
Use Content Curation Tools
Here are some tools for content curation. Feedly and Pocket are great for finding relevant stories to share while Curata is an excellent tool once you already have a backlog of content. They can help save you some time, and make sure that no matter what…you are always putting out quality content to your readers or fans. Practical instant applicable techniques
Set Up Google Alerts
So, always keep updated with the latest information using this free tool Google Alerts. Check keywords around your industry and have them alert you every time new content pops up. So this way you never lose out on any worthwhile information. Create a Content Calendar
What you need is a content calendar to keep your curated content from becoming clutter in your organizational strategy. This one is to keep everything consistent and balance your content type as well. Your content calendar can be easily made and managed using tools like Trello or Google Calendar. Leverage Social Media
While browsing for curated content on Social platforms is a great way to discover (read and share) relevant published materials, it does not have the scale of Google search. From following influencers, and participating in the right groups to hashtags that identify top-quality content. Share this with your followers and remember to provide commentary so that the output is organic. Work with pros in the Industry
Working with professionals in your industry enhances the credibility of your curated content. Ask them to write a guest post, an interview or deliver their thoughts. This not simply may make your content improved, and collaboration will help enhance visibility with their viewers. Quote from a Famous Marketer
CONTENT IS FIRE, SOCIAL MEDIA THE GASOLINE! Jay Baer, Marketing and Customer Experience Expert
As Jay Baer famously said, content is fire; social media is gasoline. You will need to create a conversation with your audience, so generate content and share it through social media that means something. When done well content curation is simply beautiful and can revolutionize your marketing. As long as you know your audience and balance out the sources of content with a twist to what YOU have said on it, there\’s no reason why we can\’t keep this up at regular intervals. Share your opinions and anything you have learned about content curation with us. What has been successful for you? What are your thoughts on this integration, comment below and let us begin a discussion! If you\’re looking to take your content curation skills to the next level, visit Meticulous Marketing Agency for expert advice and resources. Whether you\’re starting a new business or looking to refine your strategy, we have the tools and expertise to help you succeed.
Leave a Reply